Retail Management 3e: A South African Perspective
R599.00 (incl. VAT)
Retail Management 3eR is aimed at undergraduate students pursuing a national diploma or degree in marketing. It offers a comprehensive and contemporary exploration of the dynamic retail landscape. This edition is structured around the retail mix and provides in-depth analysis and practical insights into each component.
There is a strong emphasis omni-channel retailing, every chapter highlights how digital and physical channels converge to shape modern retail strategies. The book also delves into how shifts in consumer behaviour and expectations are redefining the retail experience.
There is a strong emphasis omni-channel retailing, every chapter highlights how digital and physical channels converge to shape modern retail strategies. The book also delves into how shifts in consumer behaviour and expectations are redefining the retail experience.
Additional information
| Author/s | J. Beneke, J.P. Bruwer, K. Jonck, C. Matli, C. Pentz, T. Reddy, P. Venter |
|---|---|
| ISBN | 9780190782979 |
| Edition | 000000 |
| Publication Date | 25 Nov 2025 |
| Format | |
| Pages | 0 |
| Language |
