Principles of Marketing 2e
R499.00 (incl. VAT)
Principles of Marketing is a streamlined textbook which covers the basic concepts of marketing in a practical manner. Students are encouraged to develop real marketing skills with the aid of useful tools in the textbook and online.
The new edition will expand on the South African focus with local examples and case studies. There is also additional information on the South African consumer, ethical practices in marketing, and an emphasis on communicating customer value.
The new edition will expand on the South African focus with local examples and case studies. There is also additional information on the South African consumer, ethical practices in marketing, and an emphasis on communicating customer value.
Additional information
| Author/s | C. Boshoff (ed), D. Human-van Eck, D. Maduku, C. Meintjies, J. Nel |
|---|---|
| ISBN | 9780190732585 |
| Edition | 000000 |
| Publication Date | 24 Nov 2023 |
| Format | |
| Pages | 0 |
| Language |
