Strategic Marketing 3e: Theory and Application for Competitive Advantage
R700.00 (incl. VAT)
What social responsibility do you have as a strategic marketer? How do you deal with the unique southern African context from a strategic marketing perspective? What is the role of a corporate brand? How do you drive product innovation?
The purpose of Strategic marketing: Theory and application for competitive advantage 3e is to provide a truly strategic, yet practical management perspective of strategic marketing, rooted in the realities of Africa in general and southern Africa in particular. The textbook deals with the formulation of strategic marketing objectives as well as the necessary theoretical approaches. It covers the analysis of the environment and applies and evaluates marketing concepts through southern African case studies.
The purpose of Strategic marketing: Theory and application for competitive advantage 3e is to provide a truly strategic, yet practical management perspective of strategic marketing, rooted in the realities of Africa in general and southern Africa in particular. The textbook deals with the formulation of strategic marketing objectives as well as the necessary theoretical approaches. It covers the analysis of the environment and applies and evaluates marketing concepts through southern African case studies.
Features
- The textbook was developed by authors from both industry and academia
- The content is truly South African with relevant local examples and cases
- The content is practical in terms of the frameworks to guide strategic marketing analysis and implementation, yet strongly rooted in theoretical principles
- The textbook provides a clear understanding as to how each topic fits into a strategic marketing plan.
Additional information
| Author/s | |
|---|---|
| ISBN | 9780190737276 |
| Edition | 000003 |
| Publication Date | 14 Aug 2020 |
| Format | |
| Pages | 0 |
| Language |
