ISBN: 9780190412692
Author:
R550.00 (incl. VAT)
Retail Management second edition is a comprehensive introduction to traditional retail theory within the South African context.
Retail Management second edition is a comprehensive introduction to traditional retail theory within the South African context.
Features
- South African examples that help students to relate theory within a familiar context
- Case studies that illustrate how theory is applied in a real world context
- Discussion boxes that allow students the opportunity to self-assess their understanding of the content covered
- A new chapter on online retailing
- A focus on ethics in retail management
- South African examples and advertisements that will be familiar to students and prepare them for the retail industry
- Additional exercises on quantitative aspects of retailing.
Additional information
| ISBN | 9780190412692 |
|---|---|
| Publication Date | 22 Sep 2016 |
| Format | |
| Pages | 0 |