Handbook of Public Relations 11e – ePub
Ebook
ISBN: 9780190412661
Author: MM
R597.95 (incl. VAT)
Handbook of Public Relations 11th edition continues to cover relevant content and contains case studies and examples taken from a South African context that deal with issues such as multi-cultural communication and relationship building.
Handbook of Public Relations 11th edition continues to cover relevant content and contains case studies and examples taken from a South African context that deal with issues such as multi-cultural communication and relationship building.
Features
- Glossary of public relations terms to help explain and clarify new words and terminology.
- Questions to guide students with self-assessment.
- Checklists for practical assistance when planning events.
- An updated chapter on social media and online public relations.
- A strategic plan for public relations communication.
- Practical guidelines to assist students with skills such as listening, speaking and writing.