Principles of Marketing
ISBN: 9780199079407
Author: C. Boshoff (Ed.), D. Human-van Eck, D. Maduku, C. Meintjies, J. Nel
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Principles of Marketing covers the basic concepts of marketing in a practical manner.
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Principles of Marketing covers the basic concepts of marketing in a practical manner.
Features
- South African examples from manufacturing and service industries expose students to a wide variety of industry.
- Clear, directional projects which hone students' marketing skills and prepare them for the working environment
- Students compile their own marketing plan which they can adapt and use in industry.
- Self-assessment questions at the end of each chapter for formative assessment.
Additional information
| Author/s | C. Boshoff (ed), D. Human-van Eck, D. Maduku, C. Meintjies, J. Nel |
|---|---|
| ISBN | 9780199079407 |
| Edition | 000001 |
| Publication Date | 20 Mar 2017 |
| Format | |
| Pages | 0 |
| Language |
