B-BBEE LEVEL 1   |   OUP WORLDWIDE   |   ABOUT

Categories

Handbook of Public Relations 12e - ePub

Handbook of Public Relations 12e – ePub

Ebook

ISBN: 9780190744830
Author: R. Benecke, I. Meyer (Eds.), R. Rampersad, K. Skinner

R539.00 (incl. VAT)

Handbook of Public Relations 12e is a South African text that offers academic and practical perspectives on public relations (PR) in the business and management environment. The new edition provides current, relevant and topical PR developments in the industry using case studies on issues such as digital communication. It also aligns current international practice with local contexts to ensure a decolonised approach and relevant theories.

Add to wishlist
Categories: , , ,
Handbook of Public Relations 12e is a South African text that offers academic and practical perspectives on public relations (PR) in the business and management environment. The new edition provides current, relevant and topical PR developments in the industry using case studies on issues such as digital communication. It also aligns current international practice with local contexts to ensure a decolonised approach and relevant theories.

Features

  • An in depth look at the metamodern paradigm.
  • A critical review of international approach to practice.
  • A strong focus on ethics, activism and artificial intelligence.
  • An updated overview of the media landscape and key media institutions in South Africa.

Additional information

Author/s

ISBN

9780190744830
Edition

000012
Publication Date

19 Nov 2024
Format

Pages

0
Language

Related Products