Business Communication 2e – ePub
Ebook
R269.95 (incl. VAT)
Business Communication second edition highlights the importance of effective communication within today’s business environment. The title positions language as a communication tool and then discusses various aspects of communication: communication theory, cognitive communication, organisational communication, cultural communication, and stakeholder communication.
The title focuses on the four essential language skills and places them within the wider context of business communication:
– Writing: The writing process, academic writing, and writing for business
– Reading: Reading for academic purposes
– Listening: Listening skills and overcoming barriers to listening
– Speaking: Oral presentations and speaking during meetings.
The book covers topical issues within the South African workplace.
The title focuses on the four essential language skills and places them within the wider context of business communication:
- Writing: The writing process, academic writing, and writing for business
- Reading: Reading for academic purposes
- Listening: Listening skills and overcoming barriers to listening
- Speaking: Oral presentations and speaking during meetings.
The book covers topical issues within the South African workplace.
Features
- Key concept boxes in which new concepts are defined
- Tip boxes on various important aspects of language and communication
- Case studies relevant to the topic covered in the chapter
- Reflection boxes which develop student's critical-thinking skills and encourage class discussion
- Practical exercises and self-evaluation questions which enable students to apply what they have learnt
Additional information
| Author/s | |
|---|---|
| ISBN | 9780190743482 |
| Edition | 000002 |
| Publication Date | 08 Oct 2020 |
| Format | |
| Pages | 0 |
| Language |
