Handbook of Public Relations 11e
ISBN: 9780190412012
Author: C. Skinner (Ed.), D.R. Benecke, G. Mersham
R668.95 (incl. VAT)
Handbook of Public Relations 11th edition continues to cover relevant content and contains case studies and examples taken from a South African context that deal with issues such as multi-cultural communication and relationship building.
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Handbook of Public Relations 11th edition continues to cover relevant content and contains case studies and examples taken from a South African context that deal with issues such as multi-cultural communication and relationship building.
Features
- Glossary of public relations terms to help explain and clarify new words and terminology.
- Questions to guide students with self-assessment.
- Checklists for practical assistance when planning events.
- An updated chapter on social media and online public relations. A strategic plan for public relations communication
- Practical guidelines to assist students with skills such as listening, speaking and writing.
Additional information
| Author/s | |
|---|---|
| ISBN | 9780190412012 |
| Edition | 000011 |
| Publication Date | 30 Jun 2016 |
| Format | |
| Pages | 0 |
| Language |
