Principles of Entrepreneurship and Small Business Management explains the basic principles of business management in clear, accessible terminology and language.
Features
- This title offers an introduction to entrepreneurship that forms a foundation for the next level of study in this field.
- Content that deals specifically with small business management.
- Concepts and theories which are applicable in a South African setting.
- A greater focus on entrepreneurial skills.
- Case studies and examples are updated to reflect latest trends in the field.
- Additional content that deals with innovation and creativity.
Part 1:
1Discovering entrepreneurship and small business management
2Generating and screening ideas
3Assessing market feasibility and viability
Part 2:
4Sales and marketing
5Finance
6Operations management
7Legal issues
Part 3:
8Entrepreneurial leadership
9Business ethics
10The business plan
11Growth and exit strategies
Undergraduate students at universities, universities of technology and comprehensive universities who are studying entrepreneurship at an introductory level.