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Principles of Entrepreneurship and Small Business Management explains the basic principles of business management in clear, accessible terminology and language.

Principles of Entrepreneurship and Small Business Management explains the basic principles of business management in clear, accessible terminology and language.

Features

  • This title offers an introduction to entrepreneurship that forms a foundation for the next level of study in this field.
  • Content that deals specifically with small business management.
  • Concepts and theories which are applicable in a South African setting.
  • A greater focus on entrepreneurial skills.
  • Case studies and examples are updated to reflect latest trends in the field.
  • Additional content that deals with innovation and creativity.

Part 1:
1Discovering entrepreneurship and small business management
2Generating and screening ideas
3Assessing market feasibility and viability
Part 2:
4Sales and marketing
5Finance
6Operations management
7Legal issues
Part 3:
8Entrepreneurial leadership
9Business ethics
10The business plan
11Growth and exit strategies
Undergraduate students at universities, universities of technology and comprehensive universities who are studying entrepreneurship at an introductory level.
  • Principles of Entrepreneurship and Small Business Management 2e



The specification in this catalogue, including without limitation price, format, extent, number of illustrations, and month of publication, was as accurate as possible at the time the catalogue was compiled. Due to contractual restrictions, we reserve the right not to supply certain territories.