Entrepreneurship and New Venture Management discusses the various theoretical aspects to be considered when starting a new business venture and offers practical examples to demonstrate the real-life application of the theory. The textbook provides comprehensive coverage of all aspects in a small business, including marketing, finance, human resources and operations management.
Features
- Learning objectives
- Opening case study
- Definitions –
- definitions for key concepts
- these will also be included in the glossary
- South African success story –
- case study which illustrates the application of theory
- Examples boxes –
- useful links and tips, as well as application of the theory
- Entrepreneurial dilemma –
- a short, reflective scenario which engages students by posing a problem and asking them to suggest possible solutions
- Self-assessment and discussion questions
- Experiential exercises –
- practical exercises which prepare students for a task they would do in practice
- Closing case study with questions
- Updated material on information and technology and its impact on all of the different aspects of a business
- Discussions on ethical business practices such as anti-corruption, compliance, bribery and whistle-blowing
- Added information on social entrepreneurship
- Additional review questions, discussion questions and experiential exercises
- Additional success stories from the South African context
- An enhanced focus on the legal requirements related to owning and managing a business.
