Unlocking the Power of PR: Insights from the Handbook of Public Relations (12th Edition)
If you wonder what metamodernism means and how to approach your PR lectures, this insightful webinar explores the evolving landscape of Public Relations through the lens of the Handbook of Public Relations, 12th Edition, a cornerstone South African text edited by R. Benecke and I. Meyer, with contributions from R. Rampersad and K. Skinner.
Hosted by Oxford University Press South Africa, the webinar features thought-provoking discussions from leading contributors on how metamodernism, a paradigm that oscillates between modernism and postmodernism, can reshape PR education and practice.
Highlights include:
1. Theoretical foundations and practical applications of metamodernism in PR
- 2. The changing media landscape post-COVID, including the role of AI and cybersecurity
- 3. The importance of critical thinking, adaptability, and stakeholder engagement in today’s PR environment
- 4. Reflections on the legacy of Kris Skinner and the evolution of PR education in South Africa
Whether you’re a student, educator, or PR professional, this webinar offers valuable takeaways to enhance your understanding and practice of public relations.
Watch the full webinar by clicking the video below!
📘 Handbook of Public Relations, 12th Edition is available now through Oxford University Press.
