Oxford University Press :: Research Methodology ePub

Research Methodology: Business and Management Contexts is a book for business and management students required to take a course in research methodology at an undergraduate level. The title provides a practical guide to research with examples that are relevant to South Africa and includes steps on how to write a conclusion and make recommendations.

Features

Glossary with research terms that explain concepts to students with limited research experience
Opening and closing case studies that contextualise content and help students see the relationship between theory and how it applies to real life scenarios
Ethics features that examine ethical considerations in research and writing a proposal
End-of-chapter questions that offer students the opportunity for self-assessment or to be used in class discussions.

Part 1: Introduction

1Business research approaches

2Quantitative and qualitative research approaches

3Mixed methods research: Breaking the divide between quantitative and qualitative approaches

Part 2: Main steps in research

4Getting started: Planning a research project and getting to know the literature

5Formulating a proposal and reviewing the literature

6Planning the research project: Research design

7Ethics in business research

8Writing up research

Part 3: Data gathering methods

9Sampling

10Surveys and questionnaires

11Interviews and focus groups

12Field work: Ethnography and observation

13Gathering data for secondary analysis

14E-research: Internet research methods

15Content analysis

Part 4: Data analysis methods

16Quantitative data analysis methods

17Qualitative data analysis methods

Research Methodology ePub

R 0.00

Features