Research Methodology: Business and Management Contexts is a book for business and management students required to take a course in research methodology at an undergraduate level.
Features
- Glossary with research terms that explain concepts to students with limited research experience
- Opening and closing case studies that contextualise content and help students see the relationship between theory and how it applies to real life scenarios
- Ethics feature that examines ethical considerations in research and writing a proposal
- End-of-chapter questions that offer students the opportunity for self-assessment or to be used in class discussions.
- Opening vignette
- Reflection boxes
- Contemporary issues boxes
- How to improve your communication skills boxes
- Case in point boxes
- Practical exercises
- Self-evaluation questions
Part 1 - Introduction
1Business research approaches
2Quantitative and qualitative research approaches
3Mixed methods research: Breaking the divide between quantitative and qualitative approaches
Part 2 - Main steps in research
4Getting started: Planning a research project and getting to know the literature
5Formulating a proposal and reviewing the literature
6Planning the research project: Research design
7Ethics in business research
8Writing up research
Part 3 - Data gathering methods
9Sampling
10Surveys and questionnaires
11Interviews and focus groups
12Field work: Ethnography and observation
13Gathering data for secondary analysis
14E-research: Internet research methods
15Content analysis
Part 4 - Data analysis methods
16Quantitative data analysis methods
17Qualitative data analysis methods
Undergraduate business and management students required to take a course in research methodology.
Research Methodology: Business and Management Contexts - Question Bank
Download|Order CD
Research Methodology: Business and Management Contexts - PowerPoint Slides
Download|Order CD
Research Methodology: Business and Management Contexts - Lecturer's Guide
Download|Order CD
