Entrepreneurship and New Venture Management fifth edition explains the theoretical aspects that should be considered when starting a new business venture and offers practical examples to place this theory into a real-life perspective.
The book covers vital elements of entrepreneurship such as how to write a business plan, financial planning and forecasting.
Features
- A new chapter on information in the small business environment
- Example and SA Success Story boxes that place the theory covered into a relevant, local context
- Entrepreneurial dilemma boxes that highlight the reality and challenges of owning your own business
- Self-assessment and discussion questions to encourage critical thinking
- Experiential exercises that create opportunities for students to apply what has been learnt.
Part 1: Introduction
1Entrepreneurship defined
2The entrepreneurial mindset
Part 2: The entrepreneurial process
3Creativity and generating new business ideas
4Opportunity recognition and evaluation
Part 3: New venture creation
5Information technology for SMEs
6Entrepreneurial strategy
7Business start-up
8Franchising
9Business ethics and social responsibility
10Basic financial concepts
11Financial planning and forecasting
12The business plan
13Entrepreneurial management
14Marketing
15Operations
16Managing human resoures
17Legal aspects
Part 4: Managing the venture
18Business cycles and the entrepreneur
19
Managing
growth and harvesting
20Corporate entrepreneurship
21Decline and turnaround
22Contemporary issues
Second year National Diploma students of Business Management/Entrepreneurship; Third year National Diploma students of Business Management/Entrepreneurship; Second year degree students of Business Management/Entrepreneurship
