Entrepreneurship and New Venture Management discusses the various theoretical aspects to be considered when starting a new business venture and offers practical examples to demonstrate the real-life application of the theory. The textbook provides comprehensive coverage of all aspects in a small business, including marketing, finance, human resources and operations management.

Features

• Learning objectives
• Opening case study
• Definitions –
• definitions for key concepts
• these will also be included in the glossary
• South African success story –
• case study which illustrates the application of theory
• Examples boxes –
• useful links and tips, as well as application of the theory
• Entrepreneurial dilemma –
• a short, reflective scenario which engages students by posing a problem and asking them to suggest possible solutions
• Self-assessment and discussion questions
• Experiential exercises –
• practical exercises which prepare students for a task they would do in practice
• Closing case study with questions
• Updated material on information and technology and its impact on all of the different aspects of a business
• Discussions on ethical business practices such as anti-corruption, compliance, bribery and whistle-blowing
• Added information on social entrepreneurship
• Additional review questions, discussion questions and experiential exercises
• Additional success stories from the South African context
• An enhanced focus on the legal requirements related to owning and managing a business.
• Additional success stories from the South African context
• An enhanced focus on the legal requirements related to owning and managing a business.